2011–12: Up All Night, touring and breakthrough
Main article: Up All Night (One Direction album)
In January 2011, One Direction signed a £2 million record contract with Cowell's company Syco Records. Styles stated his excitement: "We wanted to win and coming third was a big disappointment. So to find out we were signed was incredible. Simon Cowell was telling you your life was about to change! It was weird. Coming from our first audition to being signed by Syco is a huge journey".[12] In November 2011, they signed a record deal with Columbia Records in North America.[17] Steve Barnett, the co-chairman of Columbia Records, said it was not a difficult decision to sign One Direction. "Other artists in that category had gotten a little older," he said. "I just thought there was a void, and maybe they could seize and hold it."[18] One Direction and nine other contestants from the series participated in the X Factor Live Tour from February 2011 to April 2011. The tour saw the group performing for 500,000 people throughout the UK.[19][20] They recorded their debut album entitled, Up All Night in Sweden, United States, and the United Kingdom. The album features One Direction collaborating with Savan Kotecha, Rami Yacoub,RedOne, Ed Sheeran, Kelly Clarkson, Tom Fletcher, Steve Mac, Toby Gad, and Carl Falk.[21] One Direction released their debut single "What Makes You Beautiful" on 11 September 2011.[22] "What Makes You Beautiful" debuted at number one on the UK Singles Chart, after becoming the most pre-ordered Sony Music Entertainment single in history.[23][24] In the Irish Singles Chart it remained at number one for four weeks.[25] It was released in the U.S. in February 2012,[26] where it debuted on the Billboard Hot 100 at number twenty-eight, becoming the highest Billboard Hot 100 debut for a UK act since 1998.[27] It went on to peak at number four and as of 21 May 2012, had sold 2,060,303 digital downloads in the US.[28] One Direction released their second single "Gotta Be You" on 13 November 2011. It peaked at number three on the Irish and UK Singles Chart, respectively.[29][30]
In the United States, One Direction made their first television appearance on The Today Show at the Rockefeller Center, 12 March 2012. In January 2012, Melissa Lonner, senior entertainment producer for The Today Show, booked One Direction, she scheduled the group for a routine in-studio performance. But once news broke, a deluge of fan emails flooded the show's inbox, forcing NBC to relocate the appearance to Rockefeller Plaza. This was followed by swelling public appearances by the band in other markets like Toronto andBoston, the latter of which attracting an estimated 5,000 screaming fans to Natick Mall. When One Direction appeared in Manhattan on 12 March 2012, an estimated 15,000 fans descended on the plaza, spilling onto the surrounding streets. The crowd ranked among the biggest The Today Show has seen, with only Justin Bieber, Lady Gaga and Chris Brown having drawn that kind of turnout to date. "Keep in mind, Justin [Bieber] and Chris [Brown] have had hits in the U.S. and are known in the U.S.," Lonner said. "One Direction is relatively unknown with no hits yet. They basically exploded, and all the adults are saying, 'Who are these people, and how do they know about it?'"[31][32] Following their popularity in North America, One Direction have been described as sparking a resurgence in the boy band concept, and of forming part of a new "British Invasion" in the United States.[33][34][35][36][37]
Their debut album is predominately a pop music record, which orientates into dance-pop, teen pop, pop rock and power pop, containingelectropop and rock music influences.[21][38][39][40] The album received generally favorable reviews from critics.[41] Critics complimented the album for its appeal to teen audience.[42][43][44][45] Up All Night entered the UK Albums Chart at number two, selling 138,631 copies, the highest sales for a number two album in 2011, and became the fastest-selling debut album on the UK Albums Chart of 2011.[3][46] It was released in North America, March 2012, the album entered the U.S. Billboard 200 and the Canadian Albums Chart at number one, making One Direction the first UK group in history to debut at number one with their debut album in both countries.[47][48][49] Up All Night also topped the charts in fourteen other countries.[50] As of 13 May 2012, Up All Night had sold 608,382 copies in the UK,[51] and as of 6 June 2012, 739,000 copies in the United States.[52] As of June 2012, the album has sold 2.3 million copies worldwide.[53][54]
21 February 2012, One Direction attended the 2012 Brit Awards. The group received theBRIT Award for Best British Single.[55] During One Direction's acceptance speech for their BRIT Award, Payne stated the group would embark on their first arena tour in 2013.[56]On 6 January 2012, One Direction released "One Thing" as their second single outside of the UK and Ireland,[57]. It was released in the UK as the third single on 13 February 2012.[58]In the UK, "One Thing" peaked at number nine, becoming the third consecutive top ten single from Up All Night.[59] "One Thing" was sent by Columbia Records to U.S.contemporary hit radio playlists, 22 May 2012, as also the second single in the region.[60]Ballad "More Than This" has been confirmed to be released as the fourth single.[61]
On 26 September 2011, One Direction announced their debut headline UK tour, the Up All Night Tour, set for December 2011 and January 2012.[62] In February and March 2012, they announced Australasian and North American legs of the tour, with dates set for April to July 2012.[63][64] The total 62-show tour sold out completely.[65][66][67][68] On the tour, One Direction covered Kings of Leon's "Use Somebody", Gym Class Heroes's "Stereo Hearts", The Zutons' "Valerie", the Natalie Imbruglia of Ednaswap's "Torn" and The Black Eyed Peas' "I Gotta Feeling".[69] The group were credited for their live vocals on the tour by Herald Sun,[70] Rolling Stone,[71] The National Post[72], Jam! Canoe,[73] The Toronto Star,[74] and The New York Times.[40] A recording of their tour, entitled Up All Night: The Live Tour was released in May 2012.[75][76]The video concert DVD topped the charts in twenty-five countries.[77] In the U.S., it debuted at number one on the Billboard DVD chart, selling 76,000 copies, surpassing sales of the Billboard 200 number one album, John Mayer's Born and Raised, which sold 65,000 copies. One Direction once again made U.S. chart history as the feat marks the first time a music DVD outsold the Billboard 200 number one album. The opening sales also makes it the highest music DVD debut of 2012 and the second highest debut in the past five years behind Adele's Live at the Royal Albert Hall, which launched at number one, with 96,000 copies, in December 2011.[53][78]
As of April 2012, One Direction are being sued for trademark infringement by a low profile Californian band who go by the same name. According to the lawsuit, the U.S. band has been using the name since 2009, recorded two albums and filed an application to register the trademark name in the U.S. in February 2011. The U.S. band say they are entitled to three times the profits made by the UK band, as well as compensatory damages in excess of $1million. The lawsuit claims that Syco and Sony Music "chose to ignore the plaintiff's rights and wilfully infringed them" after they realised in early 2011 that the two bands share the same name.[79] On 13 April, a spokesman for the UK group responded to the claims saying: "One Direction's management tried to resolve the situation amicably. One Direction's lawyers now have no choice but to defend the lawsuit and the band's right to use their name."[80] In June 2012, at a Creative Industries Reception hosted by Sony Music Entertainment UK and the Confederation of British Industry, Nick Gatfield, chairman andchief executive officer of Sony Music Entertainment UK, stated how he expects One Direction to represent a $100 million business empire over the next year. Gatfield talked about One Direction's global success. "What you might not know about One Direction is that they already represent a $50 million business - and that's a figure we expect to double next year," Gatfield stated.[8]
- Alya Fadhila -
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