Other ventures
The first One Direction-licensed book, One Direction: Forever Young (Our Official X Factor Story), was released on 17 February 2011.[99] Published by HarperCollins, the book contains personal snaps, unseen photographs and backstage footage both from The X Factor and the X Factor Live Tour, as well as written accounts of every member of the band.[100] The book reached the number one spot on the Sunday Times Bestseller list.[101] One Direction: The Official Annual 2012, was published on 1 September 2011. The book includes exclusive interviews, up to the minute news and information, and never before seen photos of the band.[102] On 15 September 2011, One Direction released Dare to Dream: Life as One Direction.[103] Like the other books, it contains exclusive unseen photos of the band on and off stage, along with private captured moments. Dare to Dream was also able to secure the top spot on the Sunday Times Non Fiction Hardback Bestseller list.[104] Dare to Dream was released in the United States on 22 May 2012.[105]
One Direction has also released its first calendar for 2012, the One Direction 2012 Calendar. On 15 December 2011, amazon.com revealed that One Direction have achieved the top selling calendar of all time, surpassing Cheryl Cole's Official Cheryl Cole 2011 Calendar andJLS's Official JLS 2011 Calendar in the UK.[106] One Direction became the brand ambassadors for Pokémon Black and White in April 2011. They starred in a series of television ads, as well as special events performing for and meeting fans.[107] They also launched limited edition Nokia C2-02 and Nokia C3-00 phones. They contain exclusive content such as One Direction wallpapers, ringtones, and behind the scenes videos of the band.[108] In April 2012, Hasbro announced it will soon be producing toys, games and entertainment products, including dolls and mini-figures of the members.[109][110]
- Alya Fadhila -
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